> For the complete documentation index, see [llms.txt](https://docs.mysocial.network/mysocial/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mysocial.network/mysocial/blockchain/social/advertise.md).

# Advertise

The MySocial Advertising Platform is a revolutionary ad network built on the MySocial blockchain, designed to create a fair and transparent ecosystem for advertisers, content creators, and viewers. Our platform ensures that all stakeholders are rewarded for their contributions while maintaining integrity through a built-in trust and verification system.

{% hint style="info" %}
The MySocial Advertising Platform will be implemented post-mainnet launch.
{% endhint %}

## Key Features

* **Content Creator Monetization:** Creators earn a share of ad revenue when ads are displayed on their content
* **Viewer Incentives:** Users get paid to watch ads, ensuring higher engagement and fair compensation
* **Platform Revenue Model:** The platform earns a small percentage of ad spend, creating a sustainable ecosystem
* **Ad Approval Process:** All advertisements go through a verification process before being published
* **Advertising Platform Score:** A trustworthiness and performance score ensures advertisers can choose the most reliable platforms

## How It Works

### 1. Creating and Approving Ads

Advertisers can create ads through the MySocial Advertising Platform. Before being published, all ads undergo a moderation and approval process to ensure compliance with platform guidelines. This prevents fraudulent or harmful ads from reaching users while maintaining quality content.

### 2. Ad Display and Revenue Distribution

When an approved ad is displayed on an integrated platform:

* **Content creator** receives a percentage of the ad revenue for hosting the ad
* **Platform** earns a share of the revenue for facilitating the ad display
* **Viewer** who watches the ad receives compensation for their engagement

### 3. Ad View Verification

Each integrated platform determines how an ad view is counted and how payouts are unlocked. To prevent abuse, MySocial's system ensures fair engagement tracking by leveraging the **Advertising Platform Score (APS)**.

### 4. Advertising Platform Score (APS)

To maintain a balanced and trustworthy advertising ecosystem, MySocial introduces the **Advertising Platform Score (APS)**. APS is a data-driven reputation system that evaluates platforms based on:

* **Engagement Quality:** Measured by user interactions and retention
* **View Authenticity:** Preventing bots and fraudulent activity
* **Payout Reliability:** Ensuring platforms follow fair distribution practices
* **User Feedback:** Gathering insights from both advertisers and viewers

Advertisers can select platforms with higher APS scores to ensure their ads are shown in high-quality environments, maximizing ROI and minimizing fraudulent engagement.

Overall, the MySocial Advertising Platform revolutionizes digital advertising by aligning incentives across all stakeholders. With transparent revenue sharing, on-chain verification, and trust-based scoring, MySocial creates a sustainable advertising ecosystem that empowers creators, advertisers, and viewers alike.

Start building and advertising on the MySocial Advertising Platform today and take control of your digital advertising experience!


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